I’m Ananya, a sports media professional, writer, and events enthusiast currently pursuing an MA in Sport, Culture and Events Management at the University of Applied Sciences Kufstein, Austria. I previously worked as a sub-editor at The Hindu’s Online Newsdesk, where I covered major international sporting events, including the FIFA World Cup 2022, Commonwealth Games, and European football leagues, helping drive more than 50 million views through SEO-optimised digital content.
My professional work sits at the intersection of sports content, social media growth strategy, and marketing communications. As the social media manager for FootTheBall.com or with the Hyderabad Football Club’s media team, I contribute my voice to digital and marketing initiatives that try to humanize corporate environments and relations. Alongside my studies and work, I enjoy contributing to community initiatives, particularly through photography and volunteering. Through my writing, I’m most interested in exploring the intersection of sports and society to bring global sporting narratives to wider audiences.